UdenUSA er en ny danskudviklet iOS-app, der giver brugerne magten til at fravælge amerikanske varer. Appen tilbyder scanning af produkter, så du nemt kan se, hvor et brand eller prodkt kommer fra og om det ejes af en amerikansk koncern – og dermed træffe mere bevidste indkøbsvalg.

2. Nøgleinformation

• Udgivelsesdato: 28.03.2025 (Forventet udgivelsesdato)
• Platform: iOS (Android og webapp kommer snart)
• Pris: Freemium 2-5 gratis scanninger/dag, Premium-abonnement for ubegrænset adgang og eksklusive features (kun 19kr/måneden)
• Formål: Giv forbrugerne let adgang til at fravælge amerikanskejede brands og opnå større gennemsigtighed i, hvem der står bag de produkter, vi køber hver dag
• Baggrund: Skabt af et lille dansk team, der brænder for gennemsigtighed og forbrugermagt.

3. Hvorfor Er Det Relevant?

1. Aktuel Trend: Boykot og forbrugermæssige protester mod amerikanske varer har været i fokus i medierne.
2. Let Forbrugerindsigt: Mange danskere er overraskede over, hvor meget amerikansk ejerskab der er i hverdagsvarer.
3. Gratis at Bruge: Alle kan bruge appen dog med begræsnet antal scanninger om dagen – ingen forpligtelser, reklamer eller datasalg.

4. Screenshots & Logoer

• Link til højtopløste billeder (Google Drive, Dropbox eller anden filhosting)
  • App-interface (scanning-resultat)
  • App-ikon/logo
  • Evt. mockups på iPhone
  • Team-billeder (valgfrit)

5. Kontaktperson

• Navn: Jonas Pipper (Founder)
• E-mail: hello@vocata.app

Vi står til rådighed for spørgsmål, interviews og demonstrationer af appen.

6. Kort Omtale & Mulige Pressevinkler

• "Boykot gjort enkelt": En app baner vej for politiske forbrugervalg.
• "Ny dansk tech-løsning": UdenUSA er et eksempel på, at små udviklerteams kan rykke på aktuelle forbrugertendenser.
• "Øjenåbner for ejestrukturer": Mange brands har amerikansk moderselskab, uden at kunderne ved det.

7. Download & Links

• App Store: https://apps.apple.com/app/id6742805777
• Hjemmeside: http://udenusa.vocata.app/

Har du spørgsmål eller vil du dække historien? Kontakt os gerne!

Med Venlig hilsen,
UdenUSA-teamet

1. Brief Introduction & Purpose

UdenUSA is a new Danish iOS app that gives power back to consumers by making it easy to opt out of (or simply map) American products. With just a few clicks, users can scan or search for brands and immediately get answers on whether they are American-owned – without having to dive into complicated corporate structures.

"We are the only real premium app in this category. Our mission is to give consumers more tools to make informed decisions and say 'no thanks' if they wish."

2. Value Proposition: Give Power Back

• Immediate transparency: Quickly see which products are American, so you can choose them or not.
• Unique premium features: Unlimited scans, the ability to support our mission, and future features such as a dedicated chatbot or community.
• Rebellious yet inclusive tone: We are neutral in our appearance, but the appeal to more self-determination and consumer power is in focus.

3. Target Audience

• All of Denmark – anyone curious about avoiding (or understanding) American products.
• Primarily consumers interested in political or ethical boycotts, but also those who simply want to shop consciously.
• Later, the app can be expanded or further specialized.

4. Pricing Structure (Freemium + Premium)

• Free scans: All users can perform a limited number of free scans daily/weekly (e.g., 1-5) to get a taste of the functionality.
• Premium:
  • 29 DKK per month or 245 DKK per year (intro price, may change through our ongoing tests).
  • Unlimited scans + any exclusive features and access to new features in the future.
  • You also support our continued work to update the app and develop new ways to give consumer power back.

5. Unique Features

1. Real mobile app: Unlike some competitors' web solutions, UdenUSA is a complete app focused on iOS user-friendliness.
2. Unlimited scanning (Premium): No limits on how many products you want to check – perfect for big shopping trips or when you're just extremely curious.
3. "Support our mission": Your payment helps us keep the app updated and develop new features.
4. Future features: Dedicated chatbot for quick answers, crowd-sourced community to add products, and more.

6. Visual Identity

• Colors: Black (#000000) as the main color and a modern "Apple green" as the accent color.
• Typography: Inter (clean and minimalist).
• Interface: Focus on user-friendliness, intuitive navigation, and a rebelliously inspired "power-to-the-people" vibe.

7. User Context

• Users can freely try the app and scan their first items.
• When they hit their free limit (daily/weekly), they are offered the option to upgrade to Premium and continue with unlimited scanning.
• For many, this is the moment when they decide whether they want to be part of the mission and be the "rebel" in the supermarket.

8. USP (Unique Selling Proposition)

"The only fully developed, premium-focused app in Denmark that lets you scan and identify American products – and at the same time makes you want to shop consciously."

• No ads and no limitations in premium.
• Strong focus on user experience, design, and development of new features (chatbot, community).
• "Rebel factor": A slight political edge for those who want more control and want to show it in everyday life.

9. App Mission

"We want to give power back to consumers. Do you want to opt out of products from the USA? Or just know who owns your favorite brand? UdenUSA makes it easy, fun, and manageable."

• Underlying vision: Transparency in everyday life, so you don't unknowingly support companies or countries you want to distance yourself from.
• At the same time, we testify that it's the consumer who decides. Our job is simply to provide the facts.

10. Press Contact and Downloads

• Press Kit / Images / Logo: [Link to high-resolution images & logos]
• Contact Person: [Name – Email – Phone]
• Website: udenusa.vocata.app/
• Download iOS: App Store +

Do you have questions or want to know more?

We are happy to do interviews and can show how the app helps Danes shop more consciously – in under 5 seconds per scan.

11. Additional Facts & Possible Angles

• Political interest: Despite a neutral tone in the app itself, there is still a broad discussion in society about boycotts, making UdenUSA particularly relevant.
• Market need: No similar Danish apps with the same focus on Premium experience and real-time scanning.
• Social theme: Why is opting out of US products becoming a theme right now? Global trade conflict, cultural differences, political tensions, etc.
• User feedback: Many are surprised by how extensive American ownership is of everyday brands.

Final Note

UdenUSA is for everyone who wants to take back control. Whether it's politically motivated, simple curiosity, or pure principle, we give the individual consumer the power – without painting everyone with the same brush.

Thank you for your interest!

— Team UdenUSA